Elevating SkyTab's customer journey with a checkout-style experience

SkyTab is a point-of-sale system built for restaurants, bars and cafés.

The brief

Getting a quote used to start with a call. SkyTab wanted prospects to explore and price a system on their own, and reach the sales team already knowing what they want.

What we did

We designed and built a six-step, checkout-style flow:

• Start with a Table Service or Counter Service bundle
• Add front-of-house hardware like workstations, handhelds and kiosks, then back-of-house printers and kitchen displays
• Choose a pricing program, with a live cart showing what's due today and per month
• Finish with a short form that sends a complete, ready-to-quote order to the sales team
• Works for the US, the UK and Ireland

The result

Prospects shop for a POS system the way they'd shop online, and the sales team starts every conversation with a fully specced order.