Revamping for Results: Reference Medicine's Design Transformation
Redesigns prioritize creating user-friendly & intuitive web experiences. By adopting a modern design language & incorporating key user-centric principles, Reference Medicine has successfully enhanced website engagement & improved user satisfaction.
Reference Medicine supplies oncology biospecimens, including FFPE tissue, matched sets and blood products, to diagnostic labs and researchers.
The brief
Researchers need to find the right specimens quickly and trust what they're getting. Reference Medicine wanted a site that made its products, quality standards and transparent pricing obvious at a glance.
What we did
- A full website redesign in Figma, with a modern, clean design language
- Clear product pages for FFPE tissue, matched sets and blood products
- Navigation built around how researchers search: by product, process and pricing
- Prominent paths to request a quote from anywhere on the site
The result
A site that feels as precise as the science it supports, and makes it easy for researchers to get exactly what they need.
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