Revitalizing Powervine Energy's Brand Identity and Website Design

Powervine Energy is an energy supplier serving homes and businesses in Ohio, Pennsylvania and Maryland, with fixed-rate electricity plans and a customer referral program.

The brief

In a deregulated market, customers can choose any supplier. Powervine needed a brand and website that felt trustworthy and modern, and made it easy to find a rate and sign up.

What we did

• A refreshed brand identity: a confident blue palette, bold geometric shapes and warm, friendly photography
• A modern design system built for simplicity and clear navigation
• Page designs for residential electricity, commercial energy, state service areas and the referral program
• Clear calls to action throughout, so finding a rate is always one click away

The result

A brand that looks as dependable as the service behind it, and a website that makes choosing Powervine simple.