Lock in sales before your website even launches with Klaviyo

Are you getting ready to launch your e-commerce store? If so, you're probably feeling a mix of excitement and nerves. After all, you've put a lot of hard work into your store, and you want to make sure that your launch is a success.

One of the best ways to prepare for your launch is to use Klaviyo marketing flows and sign-up forms. Klaviyo is a powerful email marketing platform that can help you reach more customers and boost your sales. The best part is you can get started today, pre-launch!

Here's a quick guide on how to use Klaviyo to prepare for your e-commerce store launch:

1. Set up your Klaviyo account. It's free and easy to create a Klaviyo account. Once you have an account, you'll need to connect it to your e-commerce platform. Klaviyo integrates with all of the major e-commerce platforms, including Shopify,WooCommerce, and Magento.
   
2. Create a sign-up form. A sign-up form is a great way to collect email addresses from potential customers. You can add a sign-up form to your website, or you can use Klaviyo's pop-up forms feature. Klaviyo also offers a variety of pre-made sign-up forms that you can customize to match your brand.
   
3. Create a welcome flow. A welcome flow is a series of emails that are automatically sent to new subscribers. This is a great opportunity to introduce your brand and products to your new subscribers, and to encourage them to make a purchase.
   

Here are a few tips for creating a welcome flow:

• Start with a welcome email that introduces your brand and products.
• Offer a discount or coupon code to new subscribers.
• Highlight your most popular products or categories.
• Make it easy for subscribers to make a purchase by including links to your website and product pages.
  

1. Create an abandoned cart flow. An abandoned cart flow is a series of emails that are automatically sent to customers who have added items to their cart but haven't completed their purchase. This is a great way to remind customers about their abandoned carts and encourage them to come back and complete their purchase.
   

Here are a few tips for creating an abandoned cart flow:

• Send your first abandoned cart email within a few hours of the customer abandoning their cart.
• Offer a discount or coupon code to customers who come back and complete their purchase.
• Highlight the items that the customer left in their cart.
• Make it easy for customers to complete their purchase by including a link to their abandoned cart.
  

1. Segment your list. Klaviyo allows you to segment your list based on a variety of factors, such as customer behavior,purchase history, and demographics. This means that you can send targeted messages to your customers, which will make them more likely to convert.

Here are a few ideas for segmenting your list:

• Segment your list by customer behavior, such as new subscribers, abandoned carts, and repeat customers.
• Segment your list by purchase history, such as customers who have purchased a particular product or category.
• Segment your list by demographics, such as age, gender, and location.
  

1. Test your flows. Before you launch your e-commerce store, be sure to test your Klaviyo flows to make sure that they are working properly. You can use Klaviyo's preview feature to test your flows and see how they will look and feel to your subscribers.
   
2. Monitor your results. Once you launch your e-commerce store, be sure to monitor your Klaviyo results to see how your flows are performing. You can use Klaviyo's analytics dashboard to track your open rates, click-through rates, and conversion rates.
   

By following these tips, you can use Klaviyo marketing flows and sign-up forms to prepare for your e-commerce store launch and reach more customers.

Here are a few additional tips:

• Use Klaviyo's personalization features to make your emails more relevant to your subscribers.
• Use Klaviyo's A/B testing feature to test different versions of your emails to see which ones perform better.
• Use Klaviyo's reporting and analytics features to track your results and optimize your campaigns over time.
  

I hope this helps! Good luck with your e-commerce store launch!